Economy NEWS
DLF's The Dahlias: Luxury Redefined
By Suraj George
02 Mins read | Updated on January 29, 2025
Summary
DLF's ultra-luxury residential project, The Dahlias, sets new benchmarks with Rs 11,816 crore sales in just nine weeks, attracting high-net-worth individuals and NRIs.
DLF Limited, India’s premier real estate developer, has marked a significant achievement with its latest project, The Dahlias, in Gurugram. The ultra-luxury residential endeavor has set remarkable standards, with two penthouses selling for an astounding Rs 150 crore each.
In just nine weeks of its pre-launch phase, DLF accomplished sales totaling Rs 11,816 crore by selling 173 super-luxury apartments. The Dahlias, positioned as India's most expensive residential project, is situated beside DLF’s existing luxury community, The Camellias, in DLF Phase-5 on Golf Course Road, Gurugram. Covering 17 acres with a potential development of 7.5 million square feet, the project features apartments ranging from 10,000 to 12,000 sq ft, while penthouses offer 16,000 to 19,000 sq ft. Apartment prices vary between Rs 55 crore and Rs 125 crore, with penthouses starting at Rs 150 crore.
DLF's joint managing director and chief business officer, Akash Ohri, reported this outstanding success. He noted that The Dahlias contributed significantly to DLF's Q3 FY25 sales bookings, amounting to Rs 12,093 crore. The price per square foot on carpet area at The Dahlias stands at Rs 1.05 lakh, among the highest in the country, and Rs 65,000 per sq ft on super area.
Exclusive invitations were extended for sales at The Dahlias, attracting NRIs, entrepreneurs, industrialists, and high-net-worth individuals. Notably, 40% of buyers hail from existing DLF projects like The Camellias, The Magnolias, and The Aralias, underscoring customer loyalty. NRIs constitute 12% of the sales, indicating global interest in the project.
DLF's leadership in luxury housing is further solidified by maintaining a consistent price point of over Rs 100 crore per apartment. The Dahlias alone is projected to generate revenue of Rs 35,000 crore, surpassing that of The Camellias by 2.5 times. Post-pandemic, a surge in demand for luxury and ultra-luxury housing is evident, exemplified by the record Rs 190 crore penthouse sale at The Camellias in December 2024.
In financial terms, DLF reported a notable 62% YoY increase in net profit to Rs 1,055 crore for Q3 FY25, with consolidated revenue rising by 6% YoY to Rs 1,737.41 crore. The company's new sales bookings for the first nine months of FY25 exceeded expectations at Rs 19,187 crore, surpassing the annual guidance of Rs 17,000 crore.
DLF's strategic positioning in the luxury real estate market, exemplified by The Dahlias, establishes its enduring prominence as a leading developer of ultra-luxurious residential properties.